Social Media Marketing for Small Business
Social Media Got You Feeling Stressed?
Social media is a wonderful and valuable tool for marketing, branding and promoting your business, as well as monitoring your online reputation and customer service needs, but it can be time consuming. Have you tried setting up a few accounts and then realized you weren't sure what to do? You may even have asked yourself...
- Where's the best place to start?
- How many accounts do I need?
- Is there a strategy I need to employ?
- How much time do I need to spend each week?
- Just how important is social media?
Social media is the newest and fastest way to market today. Gone are the days of "push marketing" where advertisements were forced upon prospects in hopes of gaining their business. Today's market requires something more...relationship marketing and the way to achieve that is through social media. With 67% of marketers planning to increase their use of blogs, Facebook, Twitter, LinkedIn and YouTube, the tide is turning. How else will business owners juggle everything they need to do and still devote enough time to Social Media Marketing?
Social media is NOT about selling. It's about developing relationships with your client base and utilizing "pull marketing" tactics to drive them to your website or blog. Relationships are the cornerstone of trust and we all want to do business with people we know, like and trust as opposed to a stranger. This is the beauty of social media marketing.
As a busy entrepreneur or small business owner you may have begun to realize that creating helpful content, monitoring your sites and developing relationships takes a lot of time and has to be consistently maintained. Are you feeling pressured by this commitment?
Outsource Your Social Media
By hiring a professional social media manager you can better leverage your time and marketing dollars. How much is your time worth?
Wouldn't it be better spent doing what you do best and making money? By hiring a social media professional you can expect them to:
• Set up and optimize your accounts
• Research & identify the right social networks for you
• Build your social networking presence
• Monitor your online reputation & alert you to problems
• Be your social media eyes & ears
Nearly 40% of active Internet users utilize social media sites every day, social media sites are your greatest strategic asset to attract new customers and build brand awareness.
Did you know you can use social media to:
· Gain competitive intelligence
· Increase brand awareness
· Drive leads and prospective clients to your site
· Promote events
· Improve customer service
· Manage your online reputation
· Facilitate search engine optimization
Why Care About Social Media?
Every day, your prospects, customers, partners and competitors are carrying on conversations through social media channels. You can either chose to participate and moderate the conversation or you can be absent and have these conversations going on behind your back.
For more information and support on online marketing basics check out my blog:
Beginners Online Marketing
